Media Room

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Corporate Vision Canadian Business Awards 2025

"We believe that our
fur babies deserve nothing but the absolute best!" - Smriti, Founder & Owner

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PawzNDogz pitches on the Dragons Den S20

May 2025

Our Pitch

From Grief to Global Brand : Smriti Pratishruti gets featured in Canadian Immigrant

December 2025

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PawzNDogz' Forbidden Grapes featured in Modern Dog's top picks for fun ways to keep your dogs busy and entertainment

October 2025

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Moving to Canada, Launching a Brand, and Facing Tariffs, featured by Maclean's

July 2025

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The inspiration behind PawzNDogz featured by Anokhi Life

July 2025

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Smriti Pratishruti, founder of PawzNDogz, shares her mission with Sunil Dcosta, Editor of PetZcare India to revolutionize global canine enrichment with desi roots, innovation, and purpose

April 2025

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Pawzndogz snuffle mats

PawzNDogz Gets Featured in The Globe and Mail for the Annual Pet Gift Guide Featuring The 12 Best Rescue Models

December 2024

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Snuffle mats

Best Ways to Keep Your Dog Busy. Bored dog? PawzNDogz has the fix - featured by Modern Dog Fall Issue

December 2023

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  • New Product Award

    PawzNDogz’ New Brand – LuvMyFido Wins New Product Showcase at the SuperZoo 2024

    Judging criteria included product innovation, aesthetic and packaging qualities, sustainability, and alternative approaches for optimum pet wellness, among others

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  • Pet Awards

    PawzNDogz Wins “Stress Relief Product of the Year” by Pet Independent Innovation Awards 2024

    The Independent Innovation Awards program is the industry’s most robust Recognition platform for the innovators and leaders of the pet industry. Built to recognize the most outstanding companies, services and products within this rapidly expanding the Pet industry.

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  • Paction

    PawzNDogz Highlights The Importance Of Snuffling For Puppies

    Snuffle mats are a great way to introduce puppies to the world of scent work. In this
    blog post, we will discuss the benefits of using snuffle mats with puppies and how to introduce your puppy to their new snuffle mat.

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  • Innovation Award

    PawzNDogz Wins “Training Aid Product of the Year” by Pet Independent Innovation Awards 2023

    The Independent Innovation Awards program is the industry’s most robust recognition platform for the innovators and leaders of the pet industry. Built to recognize the most outstanding companies, services and products within this rapidly expanding the Pet industry.

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  • Certificate

    Acton’s PawzNDogz fetches Plastic Negative Certification

    PawzNDogz has partnered with rePurpose Global to recover twice as much plastic fromnature as we use in the snuffle mats’ packaging, and it is now a certified Plastic Negative product.

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  • Holiday Gift List

    PawzNDogz features on Good lawyer’s 2022 Holiday Gift List

    PawzDogz™ Designed in Canada, premium, hand-made snuffle mats to keep the clever pets in your household engaged and entertained during play time or ending
    time.

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PawzNDogz gets highlighted in Asian Heritage Month by Telus Business

May 2025

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Entrepreneurs

Smriti Pratishruti: From Corporate Life to Canine Love: Creating a Pet Brand with Heart

In this episode, we sit down with Smriti Pratishruti, the heart behind PawzNDogz and LuvMyFido. Smriti opens up about her journey from a steady corporate job to building a pet brand inspired by her late beloved dog, Princess. A premium pet brand specializing in high-quality, durable snuffle mats designed to enrich canine lives. She shares the ups and downs of creating high-quality snuffle mats, the hurdles of launching during the pandemic, being a new immigrant to Canada and the countless rejections she faced along the way. Through all the challenges, Smriti has gained global recognition, innovation awards and is in over 1,200 retailers globally today.

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Smriti Pratishruti on Sharing Her Journey Towards Creating A Successful Brand

Listen to our Founder, Smriti talk about her journey, her challenges and learnings about making PawzNDogz a successful brand.

Watch it on Youtube