World Pet Association handed out honors in 11 categories Wednesday during the New Product Showcase Awards on the Show Floor Talks Stage. This year’s judges — 2024 PETS+ America’s Coolest business owners — judged entries based on a variety of criteria, including product innovation, aesthetic and packaging qualities, sustainability, and alternative approaches for optimum pet wellness, among others.
From left to right: Daniel Haarburger, founder/CEO and Avrum Elmakis, president of Woof Dog Products.
The SUPERZOO 2024 New Product Showcase winners are:
POINT OF PURCHASE
1st — Barkworthies Hickory Smoked Floor-Stand Display
Runner-up — Polkadog Floor Display
DOG & JUDGES AWARD FOR NEW-TO-MARKET PET PRODUCT
1st — The Pupsicle by WOOF
DOG
Runner-up — Always Full Pet Water Bowl
CAT
1st — Choolip Berry Good Milk
Runner-up — INPET cat health status-tracking device by The Little Cat Co., Ltd.
AQUATICS
1st — TMC Kreisel Jellyfish Aquarium Series
Runner-up — Fluval Liv
FARM & FEED
1st — Lafeber-Pumpkin Spice Nutri-Berries
Runner-up — Full Moon, Spot Farms, FlockLeader Freedom Fly
HERPTILE
1st — Zoo Med’s Gourmet Tortoise Food Crumbles
Runner-up — Zoo Med’s Isopop Food by Zoo Med Laboratories
ACCESSORIES & GIFTS
1st — The Paws Coloring Bandana
Runner-up — PawzNDogz LuvMyFido Collection
SMALL ANIMAL
1st — Nibble Peapods Chew Toy by Chongqing Pet Union Biological Technology Co. Ltd.
Runner-up — Happy Habitats Tiny Treats
BIRD
1st — Volkman Pet Products Buggy Buffet
Runner-up — Lafeber-EmerAid Pumpkin Spice Nutri-Berries
GROOMING
1st — Bugalugs Pet Care Oatmeal No Rinse Paw Cleaner
Runner-up — Uproot Clean Uproot 7-1 Pet Grooming Kit